19 July 2009
Read This First
07/21/2009 02:37 Filed in: Thoughts
on Internet Marketing
Since it's the only blog entry so far, I guess there
isn't much of a choice. But you're here, so I'll
assume you have some interest in Internet marketing
for your business. First and foremost, thanks for
visiting to see what we have to offer!
Internet marketing can include MANY things. The options and new technologies can be overwhelming, and so is the amount of data that comes with it. For example, if you're advertising your business through search engine marketing, you can test and tweak your keywords, ad copy, landing pages, messaging, offers, web site copy, contact forms, site design, colors, graphics, images, navigation and more - to see what your customers respond to. And you can break down the results of these campaigns into detailed reports showing every possible angle. Adding social media to your marketing mix creates another layer of results to be analyzed.
I can't honestly say I was always a "numbers guy," but I'm a huge believer in doing business efficiently. Today's technology allows everyone a chance to be more efficient. You can figure out how to spend less to acquire new customers, by taking time to study how they became your customers. I believe that Internet marketing is the best way of doing this, with detailed tracking available at nearly every level of the sales process.
As you read this, I hope you are considering what brought you here. What is your organization trying to accomplish? More merchandise sales? More season ticket sales leads? Better, more qualified season ticket sales leads? More participants for your marathon, triathlon or tournament? The data available from an Internet marketing campaign may answer the questions that other advertising missed.
I could go on all day. We're new here, and ready to grow with you. We'd love to share more thoughts and ideas (seriously, I could go on all day. You've been warned!). Please do get in touch or download our list of Internet marketing ideas for sports businesses. They'll be more later and I wish you the best of luck with your marketing efforts!
Thanks for reading.
- Jeremy
Internet marketing can include MANY things. The options and new technologies can be overwhelming, and so is the amount of data that comes with it. For example, if you're advertising your business through search engine marketing, you can test and tweak your keywords, ad copy, landing pages, messaging, offers, web site copy, contact forms, site design, colors, graphics, images, navigation and more - to see what your customers respond to. And you can break down the results of these campaigns into detailed reports showing every possible angle. Adding social media to your marketing mix creates another layer of results to be analyzed.
I can't honestly say I was always a "numbers guy," but I'm a huge believer in doing business efficiently. Today's technology allows everyone a chance to be more efficient. You can figure out how to spend less to acquire new customers, by taking time to study how they became your customers. I believe that Internet marketing is the best way of doing this, with detailed tracking available at nearly every level of the sales process.
As you read this, I hope you are considering what brought you here. What is your organization trying to accomplish? More merchandise sales? More season ticket sales leads? Better, more qualified season ticket sales leads? More participants for your marathon, triathlon or tournament? The data available from an Internet marketing campaign may answer the questions that other advertising missed.
I could go on all day. We're new here, and ready to grow with you. We'd love to share more thoughts and ideas (seriously, I could go on all day. You've been warned!). Please do get in touch or download our list of Internet marketing ideas for sports businesses. They'll be more later and I wish you the best of luck with your marketing efforts!
Thanks for reading.
- Jeremy