This web site isn't working
01/29/2010 12:57 Filed in: Web design
| Thoughts
on Internet Marketing
... At least, that’s what I’d been saying to myself
for the first few months of this site’s existence.
By monitoring my web site analytics, I watched closely as this site failed to generate the interest or contacts I’d initially hoped for. Of course, being a “new kid on the block” was a big reason why my site received limited traffic, but still something was missing.
I was very proud of my site and loved the way it looked and flowed. In the real-world environment, however, the site didn’t fully resonate with my audience. It was a difficult fact to accept, but it’s also the great opportunity that is Internet marketing. A business owner or web site publisher can see, in great detail, how a site is used and viewed by the audience. If you find something that works, dig deeper or run tests to determine why it works - than build on that success! If you see where usage drops off, change or eliminate those pages - and go back to the drawing board.
Unlike traditional print or broadcast media campaigns, which are locked in by deadlines and production requirements, online marketing campaigns can be tweaked and re-tooled in real time, in direct response to your customers’ actions.
This month I’ve unveiled a new look and some new content on SportsTarget.biz. I sincerely hope you enjoy it and find this information useful. But be honest for me... if you aren’t interested in what I’m doing here, click onward and continue looking for what you need. I won’t be offended - I’ll be better informed about the needs and interests of my web site audience.
If you are interested in the topics found here, send me a note and let me know! I look forward to hearing from you, or learning how to improve my site to meet your needs.
Thanks for reading!
- Jeremy Davidson
By monitoring my web site analytics, I watched closely as this site failed to generate the interest or contacts I’d initially hoped for. Of course, being a “new kid on the block” was a big reason why my site received limited traffic, but still something was missing.
I was very proud of my site and loved the way it looked and flowed. In the real-world environment, however, the site didn’t fully resonate with my audience. It was a difficult fact to accept, but it’s also the great opportunity that is Internet marketing. A business owner or web site publisher can see, in great detail, how a site is used and viewed by the audience. If you find something that works, dig deeper or run tests to determine why it works - than build on that success! If you see where usage drops off, change or eliminate those pages - and go back to the drawing board.
Unlike traditional print or broadcast media campaigns, which are locked in by deadlines and production requirements, online marketing campaigns can be tweaked and re-tooled in real time, in direct response to your customers’ actions.
This month I’ve unveiled a new look and some new content on SportsTarget.biz. I sincerely hope you enjoy it and find this information useful. But be honest for me... if you aren’t interested in what I’m doing here, click onward and continue looking for what you need. I won’t be offended - I’ll be better informed about the needs and interests of my web site audience.
If you are interested in the topics found here, send me a note and let me know! I look forward to hearing from you, or learning how to improve my site to meet your needs.
Thanks for reading!
- Jeremy Davidson