In 2008, Plan B Cycling, of Port Orange, Fla., was named Best New Bike Shop in North America by Bicycle Retail and Industry News.
To improve awareness among Central Florida cyclists and triathletes, SportsTarget created a custom, geo-targeted search engine marketing campaign that has produced results for this specialty cycling retailer.
Client Objectives
- Increase store awareness in greater Orlando & Central Florida
- Generate store traffic, web site traffic & increase e-mail newsletter subscriptions
- Promote specific product lines available at the shop
- Geo-targeted search engine marketing campaign featuring text ads on Google & Yahoo; based on popular cycling and triathlon-related keywords
- Create new, highly-relevant landing pages on the shop’s web site, with specific product and store information that corresponds to text ads & keywords
- Install analytics tracking to provide detailed analysis of campaign & landing page results; and identify areas for improvement
- Increased web site traffic nearly 80%
- Increased call volume and customer inquiries
- Achieved 150% increase in web site traffic from metro Orlando and other key markets
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Case
Study: eSeats.com
With the help of Google AdWords, online ticket reseller
eSeats.com has grown annual sales by over 25% each year.
Click here to read more about their success
with Google AdWords search engine marketing!
(Note: eSeats.com is not a client of
Archer Media Marketing. This case study is provided by
Google.)